One of the challenges that we face today as rooftop leaders, whether we own our own business, or maybe we work in a corporation or a midsize company as leaders and we do sales or we’re relationship managers, how do we keep our clients, our investors, loyal for the long haul?

Well, there’s a science to that. There’s a process that I call putting the “Relationship Before the Transaction”. 

It’s one of the most important things that we can do today as Rooftop Leaders. It’s right at the heart of the methodology that I teach Green Berets, and that I teach very senior business leaders today. Put the “Relationship before the Transaction”.

Join me by the fire-pit and let’s discuss, “Relationships Before Transactions: What Makes Clients Loyal for the Long Haul?”.

I’ll see you on the Rooftop,

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